A pour of bourbon and a glass of red wine side by side on an oak bar

Built for distilleries first.
Ready for wineries too.

DepletionIQ speaks both fluently out of the box. Each category gets purpose-built fields, reporting, and language, not a generic dashboard with the labels swapped.

Aged oak bourbon barrels in a craft distillery rickhouse

Every barrel picked.
Every case followed.

Your brand's success depends on what happens after the distributor takes possession. DepletionIQ tracks every SKU from your distributors into liquor stores, restaurants, bars, and other licensed accounts, showing you exactly where products are selling, where they are slowing down, and where your sales team needs to take action.

  • Account-level tracking for liquor stores, restaurants, and bars
  • SKU performance by distributor, territory, and location
  • New placement and inactive-account identification
  • Inventory movement, sales trends, and reorder opportunities
  • Barrel picks tracked per account and per program
  • Control-state ready: PA, OH, VA, NC
Try the live distillery demo
Oak wine barrels stacked in a stone-walled winery cellar

See past the tasting room. All the way to the shelf.

Your DTC dashboard is beautiful. Your wholesale one is a PDF from a distributor rep. DepletionIQ closes that gap, tracking vintage-level depletions across restaurants, wine bars, and independent bottle shops so you know which vintage is aging in the wrong cellar.

  • Vintage-level SKU tracking across releases
  • By the bottle vs by the case segmentation
  • Somm-driven placement velocity tracking
  • Multi-state DTC compliance overlay
Built for $500K–$10M estate wineries across regional and independent trade
Try the live winery demo

Category FAQ

We make more than one category. Does that work?

Yes. A producer with both spirits and wine labels sees each category in the same dashboard with its own fields and language, rolled up or split apart as you need.

Do you handle control states?

Yes. Reporting from the 17 control states (Pennsylvania, Ohio, Virginia, North Carolina, and the rest) comes in a different shape than distributor reports from open states like Kentucky or Indiana. We ingest both and show them side by side.

My distributor sends PDFs. Some just email a spreadsheet.

That's normal, and it's exactly the problem we exist for. Every distributor formats differently. We build the ingestion for each one during onboarding so it all lands in one consistent view.

How real are the live demos?

Each demo is a full working instance seeded with realistic category data: real report formats, real velocity math, real alerts. What you see is what your own data looks like after onboarding.

See it working in your category with your own numbers.

Every demo above runs on realistic category data. The next step is seeing it on yours. Send one month of distributor reports and we'll show you your own business.

Book a demo Read the Kentucky case study